Meet Shannon Amitin


Shannon Amitin is a Trans activist, community leader and entrepreneur in San Francisco. Mx. Amitin is a co-owner at Jolene’s, San Francisco’s first Queer woman and Trans owned bar, restaurant and nightclub. As co-owner, Mx. Amitin oversees operations, collaborations and partnerships, as well as media relations for Jolene’s. Shannon has volunteered with The Compton’s Transgender District, Castro LGBT Cultural District, served on the planning committee for Trans March and fundraised for numerous Bay Area non-profits.

Shannon opened their first business in 2009, a tiny 260 square foot cafe in Lower Nob Hill, which quickly became a cult-favorite. They bring a strong operational background and a deep love for creating unique, community focused, press worthy spaces. Shannon is well known for their activism within the queer and transgender communities serving on the planning committee for Trans March, San Francisco’s annual pride event which host’s ,000 attendees.

Shannon began his career in coffee at the Blue Bottle Kiosk in Hayes Valley in 2006, after several years he began roasting for the rapidly expanding company in Oakland. in 2009 he left to open farm:table in Lower Nob Hill. farm:table quickly became a cult favorite and a neighborhood hub (The Bold Italic, SF Weekly). Shannon led several successful projects including a community funded parklet, the Tenderloin Coffee Crawl as well as participating in A Temporary Offering with longtime art gallery The Luggage Store.

After successfully selling farm:table in 2013, Shannon traveled extensively in search of inspiration throughout Europe, Spain, . in 2014 he joined Equator Coffee as Retail Operations Manager, helping them open 2 locations, one in downtown Mill Valley and in Mid-Market. Hoping to learn more about cocktails and wine, he left Equator to be a part of the opening team at Aatxe and Cafe Du Nord with the Bon Vivants and Ne Timeas Restaurant Group. Currently, he runs the Coffee and Beverage program for all 6 of the La Boulangerie De San Francisco locations as well and is an apprentice bartender in his spare time.


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